Full-Service Content Creator Management & Marketing
Scaled a Canadian food & lifestyle creator from the ground up — building a multi-platform brand with 260K+ TikTok followers, a monetized YouTube channel, a high-traffic blog, and paid brand partnerships with household names.
WordPress
Wix
Brevo
HubSpot
Premiere
Canva
End-to-end management of Deeva's online presence across every major platform and channel:
Full post-production using Adobe Premiere Pro and CapCut — captions, colour grading, sound design, and thumbnail creation.
Built and maintained the deevaandfood.com blog on both WordPress and Wix — site architecture, design, and ongoing publishing.
30+ long-form blog posts, video scripts, social captions, and sponsored content briefs — all written to match Deeva's authentic voice.
Brand assets, social graphics, and eBook development using Canva and Adobe Illustrator.
Newsletter campaigns, audience segmentation, and automated sequences built in Brevo and HubSpot.
Keyword research, on-page SEO, and performance reporting using Google Analytics, Search Console, Ahrefs, and Semrush.
260K+
↑ 1K → 260K14.6M total likes
4,000+ Subs
↑ 0 → 4,000+ ✓ Monetized
Key Takeaway
Over the course of this engagement I owned the entire content pipeline — from raw footage to published post. The result was a creator who grew from near-zero to a recognized Canadian food voice with six-figure TikTok reach, a monetized YouTube channel, and a steady roster of paid brand deals.
Scripting, editing, thumbnails, SEO metadata — fully managed end-to-end.
@deevaandfood YouTube homepage — banner, thumbnails, bio, and captions all fully managed.
Sample Adobe Premiere Pro timeline — multi-track edit with B-roll, captions, and audio mixing.
SEO-optimized recipes, restaurant reviews, and food travel guides.
Deeva and Food website blog page — design, site structure, and copywriting fully managed.
Tracked performance weekly using Google Analytics and Ahrefs to identify top-performing keywords and adjust the editorial calendar accordingly.
Google Analytics — traffic, engagement, and audience overview.
Ahrefs — keyword research and content performance tracking.
Designed and deployed recurring newsletters to Deeva's subscriber list using Brevo — including sponsored content integrations, recipe roundups, and product features aligned with active brand deals.
Sample newsletter — designed and delivered with Brevo.
