eSense Health
Overview
Ongoing marketing work for eSense Health, a digital platform delivering CBT and mindfulness-based therapy for women experiencing low libido and sexual desire concerns. Work to date focuses on building the organic search foundation: a full keyword and competitor landscape analysis and a prioritized content strategy across four content pillars.
Keyword & Competitor Research
Conducted a keyword audit spanning 48 target terms across educational, life-stage, and bottom-of-funnel intent categories. Mapped the competitive landscape against 15+ players including pharmaceutical brands (Addyi, Vyleesi), sex therapy practices, and digital wellness apps, identifying organic traffic gaps and comparison-search opportunities eSense is positioned to capture.
Content Strategy & Opportunity Scoring
Developed a four-pillar content framework (Educational, Life Stages, How eSense Works, and Access & Communication) anchored by a custom keyword opportunity scoring model. The model weights estimated monthly volume, keyword difficulty, and relevance to eSense's positioning to produce a prioritized content calendar. Of the 48 keywords scored, 12 were flagged High Priority, including core terms like 'low sex drive' and 'female sexual dysfunction' with combined search volumes in the tens of thousands.