Deeva and Food
Overview
Scaled a Canadian food and lifestyle creator from the ground up into a multi-platform brand with 260K+ TikTok followers, a monetized YouTube channel, a high-traffic blog, and paid brand partnerships with household names including KitKat, NY Fries, and Clover Leaf. Owned the full content pipeline, from raw footage to published post.
Video Editing & YouTube
Full post-production using Adobe Premiere Pro and CapCut, including captions, colour grading, sound design, and thumbnail creation across 25+ edited and published YouTube videos, managed from scripting through SEO metadata.
Blog Management & SEO
Built and maintained the deevaandfood.com blog on both WordPress and Wix, writing 30+ SEO-optimized blog posts spanning recipes, restaurant reviews, and food travel guides, supported by keyword research and on-page SEO using Google Analytics, Search Console, Ahrefs, and Semrush.
Email Marketing & Results
Designed and deployed recurring newsletters via Brevo, including sponsored content integrations and recipe roundups. The engagement grew TikTok from 1K to 260K+ followers (14.6M total likes) and YouTube from zero to 4,000+ monetized subscribers.
