Deeva and Food
Overview
Scaled a Canadian food and lifestyle creator from the ground up into a multi-platform brand with 300,000+ followers across TikTok, Instagram, and YouTube, a monetized YouTube channel, a high-traffic blog, and paid brand partnerships with household names including KitKat, NY Fries, and Clover Leaf. Owned the full content pipeline, from raw footage to published post.
Video Editing & YouTube
Full post-production using Adobe Premiere Pro and CapCut, including captions, colour grading, sound design, and thumbnail creation across 25+ edited and published YouTube videos, managed from scripting through SEO metadata.
Blog Management & SEO
Built and maintained deevaandfood.com, now an Astro website, and produced 30+ SEO-optimised articles spanning recipes, restaurant reviews, and travel guides. Keyword research, on-page optimisation, and metadata helped achieve top-five search rankings and grow the blog to 11,000+ monthly readers.
Email Marketing & Results
Designed and deployed recurring newsletters via Brevo, including sponsored content integrations and recipe roundups. Grew and managed the mailing list alongside a content strategy that helped build an audience of 300,000+ across social platforms.